Advertising & Marketing Our innovative and aggressive marketing techniques will amaze you. In our business there is very little deviation from the "norm". Most Realtors do the three P's

1. Put a sign in your yard.
2. Place your home in the Multiple Listing Service.
3. Put their feet up on the desk.

If you're ready for some ingenious new ideas and some "out-of-the-box" thinking then turn to the Home Team. We outline some of our strategies in the "sellers" section, however, each property poses a new set of challenges and deserves it's own unique marketing plan. Lets sit down and discuss how we can give you a Home Team advantage over the competition!

National and International Advertising.

• The Prudential Financial name is among the most widely recognized brands in the United States.
• Prospective homebuyers see the Prudential brand name in a wide array of media, including television, radio, magazines, newspapers, outdoor advertising and numerous Prudential media sponsorships.
• Prudential Real Estate and its Network members spend millions of dollars in advertising each year so home buyers know the sign in your front yard.

Local Advertising.

• The Home Team regularly advertises in The Boston Globe, The Boston Herald, The Jamaica Plain Gazette (watch for our display ad), South End's Bay Windows for maximum exposure.
• The Home Team utilizes The Boston Homes Magazine. Often referred to as the "bible" for home finding. Weekly listings with maps to open houses are printed as well as periodic display ads.

Additional Marketing Programs.

• Design Club meets monthly with an area professional to discuss design as it pertains to the home. This is an excellent opportunity for Prudential Realtors to mingle with the community and discuss real estate.
• Direct mail campaigns are constantly in progress.
• The acclaimed Arthouse event brings hundreds of people in touch with the Home Team and all we have to offer.

Internet Marketing

• Yahoo! Real Estate – Prudential Real Estate is now the exclusive provider of real estate listings for Yahoo! Real Estate. The more than a million viewers that visit Yahoo! Real Estate each month can now view your property.
• The Prudential Real Estate Internet sites, www.prudential.com and www.prudential.ca, reach prospective homebuyers worldwide 24 hours a day, 7 days a week, 365 days a year.
• Prudential Unlimited Realty's site, www.prudentialunlimited.com is a helpful tool that is very searchable locally.
• The Home Team website, www.thebostonhometeam.com has been optimized for peak performance in this market.
• Your MLS listing is sent to several popular real estate sites like Boston.com, Realtor.com, craigslist.com, etc.