Eat Jamaica Plain
Tuesday, April 12th, 2011
Shopping for local food in Jamaica Plain needs to be your priority.
I don’t know about you, but I’m ready to beat my head against the wall over this Whole Foods vs. local food community upheaval. The answer seems so obvious but many seem to be more interested in the sound of their own voice than a viable solution. “Can you hear the words coming out of my mouth?” Ever since T.S.H.T.F. and the community caught wind of the approach of the Deathstar Whole Foods I’ve been vexed by the complete lack of creative thought and logical reasoning being employed to understand and solve this issue. There is no local food tractor beam people.
I’m not even going to get into anything that happened in the past or who should have done what, or who deserves to live in Jamaica Plain, or the definition of gentrification or why you should buy local food. You can read that all over the place. I will assume you know why you should buy local food and move on. The big question in my mind is who says anyone has to shop at Whole Foods at all let alone make it their local food source? No one is forcing you. The best way to vote is with your dollars. For food, for fuel, for change, for everything. That’s what America understands. I’m not saying it’s right but that’s the way it is. As a Jamaica Plain real estate agent I know all too well – buyers set the market. Supply and demand, right? If more of us demand fresh local food, someone will supply it.
Local food is right around the corner.
In a recent article by adamg of Universal Hub I learned there are 20 bodegas in Jamaica Plain. I’m familiar with many and I have been patronizing El Progresso Market on the corner of Boylston and Amory for about 6 years. In addition The Plaza Market at Boylston and Haverford began selling local pork, eggs, butter and milk. Unfortunately, I bet they won’t for long. I’m not sure, but the owner doesn’t seem too enthusiastic about this segment of his business when I visit. We need to not only support these small businesses, but repeatedly tell them what we want from them in order to give them our business. If you don’t like Whole Foods go somewhere else. Seek out the nearest mom & pop and buy some groceries. You know what’s kind of fun? Grab something random of which you have no idea what it is. I like the fruit drinks personally. I had never even seen some of those crazy fruits but they’re yummy.
Not surprisingly, I found the Compra Aqui (buy local food eat local food) website featuring all the small local food shops in Jamaica Plain. One of the major problems I see with the small local food movement success strategy is the lack of self promotion and a sustainable marketing effort. Hopefully this will change and maybe they are getting some help.
Direct from the local food website Compra Aqui:
“Jamaica Plain local business districts have a variety of stores that can provide a range of products to satisfy the diverse needs and wants of local residents, and the more people shop in these local businesses, the better these businesses will be able to respond to the needs of our diverse neighborhood.
First, we hope to promote the dozens of shops in JP with affordably priced food, most of which are owned by local residents from within the Latino/Caribbean community. Many of these shops currently sell Latino/Caribbean foods, and certainly would entertain offering other products that previously were only available at Hi-Lo.
At the same time, we hope to promote the local businesses that offer more options of local and organic food than any other neighborhood in Boston. These businesses include City Feed & Supply (two locations), Harvest Co-op, Plaza Meat Market, two Farmer’s Markets (six months a year), several CSA drop offs and direct farmer-consumer sales.”
This is a great idea. I’m really excited about the Jamaica Plain Shopping Spree this Saturday, April 16th. Here’s what they are offering:
“Come out and support your neighbors on April 16th during the J.P. Shopping Spree. Our shops will highlights their specialties, offer sales and specials, cooking demos and tips. Meet the owners of your neighborhood shops and engage in dialogue about what you’re looking for. Chances are you will find it, and if not, let the local shops know what they are missing on their shelves. Find the benefits of shopping locally.
Pick up a J.P. Shopping Spree Passport at any of the participating shops the week of the Shopping Spree. On the 16th, visit 6 shops, and turn your stamped passport in for a raffle. Winners will receive gift certificates, specials, discounts and more from our local shops. Take the 48 J.P. Loop to conveniently get to all three shopping districts.”
Now where talking! If you don’t want to support Whole Foods, put your money where your mouth is and support the local little guys! Don’t forget the farmer’s markets too! Check out this video of my fellow former Ozarkian and owner of City Feed, David Warner talking about local food.


















