The Seller's "Secret Weapon"
 | Prudential Value Range MarketingSM removes the challenge of pricing your home. Many homes fail to sell because the listed price is too high and no seller wants to list their home too low and risk leaving money on the table. Prudential Value Range MarketingSM is designed to attract the maximum number of buyers to your home, while maximizing the sale price. From research and field-testing, Prudential Real Estate has created 80 ranges for use in our market. Prudential Maxfield & Company is the only company in Boston offering this unique marketing approach to selling homes. PVRM is designed to draw a larger range of potential buyers to any given property by presenting homes within a price range, rather than at a fixed price. Typically, there is a gap between what the seller thinks their home is worth and what the buyer is willing to pay for it. The buyer has a price and the seller has a price. PVRM is designed to close the gap between the two prices and expedite an agreement on the final sales price. In Boston, Prudential Maxfield & Company has handled many listings with PVRM, the results have been spectacular. This impressive success rate has been consistent with other members of the Prudential Real Estate Network. Prudential Real Estate was the first to introduce the concept to the North American real estate market. | Info
|
