Jamaica Plain Real Estate Home Seller Tips

Just the FactsChoosing a real estate agent can be very difficult. You're undoubtedly looking for the best price and the best terms. The 1st thing we have to do is acknowledge that buyers set the market. That's right. Buyers determine how much your home will sell for and how quickly. So the right Realtor is the one who can bring the most potential buyers to your home.

We invite you to accept a free opinion of value. Let's sit down and discuss your home, our marketing strategies and come up with a sure-fire plan to sell your home effectively. Most of our ideas can't be outlined on a website. We create "out-of-the-box" marketing ideas for each home we sell. Every home is different. Why would we use the same strategy to sell each one? Contact us if you would like to see our sales statistics or speak to some of our past clients.

Negotiate the Agreement There is a basic menu of services that we provide to each of our clients. However, our marketing and customer service are not limited to just this list. On the contrary, we would prefer to see your home and learn about your individual needs so we can create a dynamite action plan. We don't want to give all our great ideas to the competition! We have a plethora of tactics that set us apart from the competition.

Thoroughly inspect your home and recommend possible improvements or changes that may yield a higher sale price. Sometimes we can save you some effort and money by recommending you not do a particular repair or change. It may not effect your net sales price.
Introduce your property to our agents in our weekly sales meeting and tour your home. Benefit: 20+ agents in one. You get insight from the best in the business. In addition, each agent is then familiar with your home and can speak intelligently about it.
Prepare a pricing recommendation based on an analysis of recently sold properties, homes that did not sell, pending contracts and review current competition. Currently, we have a 100% list price to sale price ratio. Not too shabby, eh?
Prepare attractive collateral marketing materials including an agent brochure.
Hold innovative open houses.
Mailing- varies by neighborhood, but usually several hundred invitations are mailed.
Posters in all three of our locations, Jamaica Plain, South End and Cambridge. All of which are high foot traffic areas.
Prudential eCards - electronic brochures with links to helpful information will go out to over 1000 area agents.
Attractive signage will vary depending on the terrain and style of your home.
We are available 24/7. We schedule appointments when it is convenient for other agents and clients, not based on what is easiest for us.
Arrive early and stage your home with lighting and music if possible.
Advertise profusely. See Advertising & Promotions section.
We have a special relationship with the medical professional community. Ask us about it. Top secret!
Fax property info to every agency in the Boston metro area.
Weekly summaries to keep you informed of our progress. (We usually only need to do one!)

Complete the Transaction

Explain to you in detail all the steps that will occur in a successful closing.
Work with the buyer's broker, settlement officer, title officer and others to help close the transaction.
Monitor progress of inspections, the buyer's loan and other contingencies as called for in the purchase contract. Resolve questions or problems that might arise, in order to ensure a timely closing.
Accompany the buyer and buyer's agent during their final walk-through of the property.
Assist you in handling details required for the completion of the transaction.
Communicate with you on a regular basis so that you can stay informed and as worry-free as possible.

Follow up after the sale closes

Confirm that all your real estate-related needs have been met, and provide information on service providers you may require.
Offer relocation assistance, if moving to a new area.
Help you locate a new home if remaining in this area.

The Seller's Secret Prudential Value Range Marketing^SM removes the challenge of pricing your home. Many homes fail to sell because the listed price is too high and no seller wants to list their home too low and risk leaving money on the table. Prudential Value Range Marketing^SM is designed to attract the maximum number of buyers to your home, while maximizing the sale price. From research and field-testing, Prudential Real Estate has created 80 ranges for use in our market. Prudential Maxfield & Company is the only company in Boston offering this unique marketing approach to selling homes.

PVRM is designed to draw a larger range of potential buyers to any given property by presenting homes within a price range, rather than at a fixed price. Typically, there is a gap between what the seller thinks their home is worth and what the buyer is willing to pay for it. The buyer has a price and the seller has a price. PVRM is designed to close the gap between the two prices and expedite an agreement on the final sales price.

In Boston, Prudential Maxfield & Company has handled many listings with PVRM, the results have been spectacular. This impressive success rate has been consistent with other members of the Prudential Real Estate Network. Prudential Real Estate was the first to introduce the concept to the North American real estate market.

Seller's Agent Buyer's Agent Disclosed Dual Agent

When real estate professionals work with sellers and buyers, "agency" relationships are established. As you start working with a real estate professional, please ask for a clear explanation of the current agency laws in Massachusetts so that you understand these important issues.

Seller's agent A "seller's agent" represents the interests of the seller and has a fiduciary responsibility of reasonable care, loyalty, confidentiality and disclosure to the seller. A seller's real estate professional (agent) works to assist the seller in locating a buyer and in negotiating a transaction suitable to the seller's specific needs.